Classroom and Custom Learning

Classroom Learning
Almost 500 appearances at 100 venues in 25 countries, including 21of the Financial Times' 50 top-ranked business schools

Since 1989, AirLearn has delivered a range of lectures, seminars, and one-on-one sessions at leading business, law, and engineering schools worldwide.

At institutions like Wharton, Kellogg, and London Business School, Rob functions as a clinical professor, supplementing regular faculty. AirLearn’s strength comes from a combination of 1) broad and deep understanding of the airline industry, from decades of leading from within, all across the enterprise; 2) complete comfort and flexibility in curriculum; and 3) an energetic and interactive presentation style that engages learners.

Rob’s broad airline experience enables him to speak on a range of topics in marketing, strategy, management, organizational behavior, and basic finance classes. Here’s a partial list of topics:

> Why Is It Hard for Airlines to Make Money?
> Understanding Government Influence and Airline Policy
> The Good and Bad of Airline Mergers
> An Inside Perspective on Frequent Flyer Programs
> Airline Advertising and Brand Development
> Airline Pricing and Revenue Management
> Sales, Distribution, and eCommerce

> Effective Crisis Management
> Airline Alliances: Why They Form, How They Work
> Service Delivery and Service Quality
> Understanding and Changing Airline Management Culture
> Effective Employee Communication and Engagement

> A Case Study of Comprehensive Strategy: The Turnaround of Republic Airlines, 1984-86

Please click here to see the full list of speaking venues.  We're happy to send a sample presentation.

Custom Learning Programs

For more than 30 years, AirLearn has helped suppliers, newcomers, government officials, and others understand the challenges and complexities of the airline industry and related travel businesses. Here are recent examples:

> A four-day program for a national aviation regulatory agency
> Orientation for an ad agency that won an airline account and needed to get up to speed
> A 90-minute industry overview for a jet-engine manufacturer
> A lunchtime talk on the “good and bad” of airline mergers for Wall Street financial analysts

This is tailored learning, totally flexible in duration, format, class size, venue, written materials, evaluation methods, and more. AirLearn can deliver as much or as little as the client desires for a range of stakeholders:

> Newcomers to any part of the industry
> Investment banks and other capital providers
> Airframe, engine, and component manufacturers
> Airport authorities
> Aircraft lessors and brokers
> Media companies
> Advertising and public-relations agencies
> Contract service providers at airports
> Software and I.T. companies
> Destination marketing organizations
> Regulatory agencies

Teaching and Speaking Experience


American Airlines
Bombardier Aerospace

Delta Air Lines
DSB Danish State Railways
Garuda Indonesia
GE Aviation (General Electric)
Interpublic Group
Nihon Keizai Shimbun (Nikkei, Japan)
oneworld (global airline alliance)
Scandinavian Airlines / SAS

Television and Radio

CNN (multiple visits)
NBC The Today Show
KTCA (PBS in Minneapolis/St. Paul)
KERA 90.1 (PBS in Dallas/Fort Worth)
Marketplace (American Public Radio)
Wharton Business Radio (Sirius XM, multiple visits)


Airlines for America
American Advertising Federation (national and local chapters)
American Association of Advertising Agencies
American Marketing Association (national and local chapters)
American Society of Travel Agents
Association of American Geographers
Audit Bureau of Circulations
The Conference Board
Chihuahua Aerospace Cluster, Mexico
Congressional Economic Leadership Initiative (CELI)
Dallas/Fort Worth International Airport Board
Door and Hardware Institute
IMEF (Mexican Institute of Finance Executives)

International Air Transport Association (IATA)
International Flight Services Association
Radio Advertising Bureau
Swedish Lapland

Texas Mortgage Bankers Association
Transport Canada, Government of Canada
Travel & Tourism Research Association
U.S. Department of State
U.S. Department of Transportation
U.S. Tour Operators Association (USTOA)
Umeå (Sweden) Marketing Association
University Aviation Association
Visit Umeå (Sweden)

Colleges and Universities
The Americas

Autonomous University of Chihuahua (AUCH)
Concordia University, Montreal
Columbia University
Cornell University
Georgetown University
The George Washington University
Instituto Tecnológico de Buenos Aires
Massachusetts Institute of Technology
McGill University, Montreal
New York University
Northwestern University
The Ohio State University
Princeton University
Queen's University (Kingston, Ontario, Canada)
Ryerson University
Southern Methodist University
Stanford University
Tecnológico de Monterrey, Chihuahua, Mexico
Texas A&M University
Texas Christian University
Texas Tech University
Trent University, Ontario
Tulane University
University of Alberta
University of British Columbia
Universidad Católica de Chile
Universidad de La Salle, Mexico
Universidad de San Andres, Argentina
University of Denver
University of Illinois
University of Maryland
University of Michigan
University of Minnesota
University of Mississippi
University of North Texas
University of Oklahoma
University of Pennsylvania

University of Southern California
University of St. Thomas (Minnesota)
University of Texas at Austin
University of Texas at Arlington
University of Toronto
University of Virginia
University of Wisconsin-Madison

Vanderbilt University
Washington University in St. Louis


American University in Bulgaria

BI Norwegian School of Management
City University, London
Cranfield University, England
Dublin City University
EDHEC, Lille, France
Erasmus University (RSM), Rotterdam, The Netherlands
ESB Business School, Reutlingen University, Germany
ESSEC, France
HEC - University of Lausanne, Switzerland
Imperial Business School, London
INSEAD, France
Justus-Liebig University, Giessen, Germany
Karlsruhe Institute of Technology, Germany
London School of Economics
Loughborough University, England
Norwegian School of Economics - NHH
SDA Bocconi School of Management, Milan
Stockholm School of Economics
SSE-Russia, St. Petersburg
TU Delft - Delft University of Technology, Netherlands
Technical University, Dortmund
Umeå University, Sweden
Università della Svizzera Italiana, Lugano

University College London, School of Management
University of Bern
University of Cambridge, Judge Business School
University of Cologne
University of Gothenburg
University of Kassel, Germany
University of Münster (WWU), Germany

University of Oxford, Saïd Business School
University of Southampton
University of St. Gallen, Switzerland

Uppsala University, Sweden
Warsaw School of Economics
WHU-Otto Beisheim School of Management, Germany

WU-Vienna University of Economics and Business


American University of Armenia
University of New South Wales School of Business
Hanoi Foreign Trade University, Vietnam
Indian Institute of Management, Ahmedabad
Macquarie Graduate School of Management, Australia
McGill University MBA in Japan,Tokyo
Peking University
RMIT University, Hanoi
Shanghai Jiao Tong University
Tsukuba University, Tokyo
Waseda University, Tokyo
Yonsei University, Seoul