Marketing and Strategy Consulting

Building on decades of airline and travel marketing experience, AirLearn delivers insights and actionable counsel in the following areas:
>  Marketing diagnostics, analyses, and audits
>  Advertising and brand for established firms and startups
>  Market research
>  Internal and external communications strategy and action
>  Crisis management planning and execution
>  Product design and delivery
>  Service quality improvement
>  Network and alliance development and implementation
>  Loyalty and CRM programs
>  Sales and distribution strategy
>  Revenue-management innovation
>  Counsel on marketing staff selection
Clients include major aerospace manufacturers, software and I.T. services firms, carriers, and a major global airline alliance. Increasingly, major management-consulting firms have sought out AirLearn’s perspective and knowledge; for example, in 2014 we provided significant insight on revenue management strategy and tactics to a firm engaged with a rapidly-growing Asian LCC.  We had the experience that they quickly needed.

In recent years, AirLearn has also delivered B2B marketing expertise to aviation start-ups.  Rob’s deep functional and industry knowledge enables them to build their brand visibility and sales with greatly limited budgets. AirLearn has always believed that smart marketing need not cost a lot.  A good example is SmartKargo, the world’s most advanced air cargo management solution, where AirLearn helped build the brand through clear and compelling marketing communications.

Although most engagements are in or related to aviation and travel, AirLearn’s “fresh set of eyes” has added value in completely unrelated sectors, for example, marketing analytics.

Our substantial research skills can help, too. For example, a prominent forensic accounting firm asked AirLearn to validate aviation-insurance claims after the 2011 tsunami and nuclear catastrophe in Japan, and in the wake of Hurricane Sandy in metropolitan New York in 2012.